SPORTFIT triathlon & endurance coaching
We get you to the finish -- fast and strong!

Scientific Training Programs with Personal Coaching -- for Runners, Cyclists, and Triathletes of all levels and age groups -- from your first race to your personal best!

Personal Attention
Each program is unique to your level, your goals, and your training time
Scientific Approach
We follow the best, proven training methods to achieve results

Experience & Expertise
Your own sports scientist and Kona IM finisher help you reach your goals

Join Team Sportfit and get:

(certified by USA Triathlon, USA Cycling, Amer. Swim Coaches Assn., Fit Institute for Slow Twitch, Road Runners Club of America, US Masters Swim, Amer. College of Sports Medicine, Training Peaks University, NASM)

  • Free initial interview and testing to determine your basic fitness, short and long-term goals
  • Personal training plans based on your goals, abilities, and lifestyle schedule
  • Determination of heart rate and power training zones, based on scientific testing & analysis
  • Instruction in stretching and strength exercises
  • Regular adjustment of training based on progress
  • Regular feedback and e-mail support
  • Support for Garmin computers: learn how to use your computer and track progress over time
Online Training Log

Log in
to Team Sportfit
Training Peaks

Ironman Arizona finish


  • Annual/Monthly/Weekly training schedule
  • Log your workouts, diet, and more
  • Upload data directly from Garmin, Timex, or Polar!  (with optional Premium TP account)
  • Personal Login and Password for secure access


  • Discounts on all Sportfit Lab products and services, including road/Tri bikes, power meters, etc.
  • Free admission to Sportfit clinics and some group workouts (does not include masters swim classes)
  • Ironman points and potential for guaranteed race entries
  • Team clothing and equipment discounts
  • Race strategy and support


Coaching Program comparison

Elite Triathletes, Runners, Cyclists

Take advantage of our low-cost coaching and sponsorship programs for elite competitors.  Sportfit Lab will take you to the next level, with comprehensive testing, training, and equipment.  Contact us for more information.


What our Clients Say:

"The race went really well!!! Your program worked so well. I felt totally prepared for the event." - KM, Ironman  70.3 Chattanooga

"Thanks Beth!! I could not have done this without you!! I've learned so much from you in the last year!! If I had done this on my own I probably would have run too much, not biked enough, and not gotten enough open water swimming in and would have not had the same outcome!! You made a dream of mine a reality!!! So thankful to have found you." - ND, Ironman Arizona Finisher

"Thank you!! I cannot believe I did it! Feels so great to say I am an ironman! ...Thank you so much for getting me across the finish line! I absolutely couldn't have done this without you!!!" - KV, Ironman Placid finisher

"Broke 19 minutes (in 5K race)! Probably first time since early post-college days. Felt like I still had some left in the tank. No soreness or pain immediately after run. ......finished 5/40 in AG. 20th overall with 400+ runners. Great affirmation of the training!" - RJ, nationally ranked duathlete

"Thanks so much Beth!!  Your coaching was just perfect!" - CB, first-time Ironman finisher

"Thank you for your wonderful coaching.  I never felt overwhelmed or even tired!!" - LJ, novice triathlete

More Testimonials:

"I would highly recommend SportFit Lab to any athlete looking to improve their ability to compete at a high level.  They are extremely knowledgeable and get the job done."  - JB, road cyclist.

"Thank you!  I couldn't have done it without you."  -- SJ, Team Sportfit... after first Olympic triathlon.

"Your guidance not only got me physically prepared, but gave me the confidence to get out of my comfort zone and challenge myself." - PK

"You have been so great and patient...I have been feeling great that I am accomplishing these workouts." - SK, triathlete

"Great strong race today!!  Perfect coaching!...Thx!!!"